IndiaIdeas is a technology product and services company, promoted in March 2000 by three ex-Arthur Andersen professionals. The Company is focused on creating Internet based products, targeted at banks and other financial product providers, that will help existing brick-and-mortar players leverage their strengths and reach out to a larger customer base.
Sharing this vision of the Company and financially backing it are Bank of Baroda and the National Venture Fund for Software and Information Technology.
The National Venture Fund for Software and Information Technology is a venture fund promoted by Small Industries Development Bank of India and the Ministry of Information Technology, Government of India and administered and managed by SIDBI Venture Capital Limited.
Bank of Baroda is India's second largest bank with assets in excess of USD 15 billion, a customer base of over 20 million and a network of over 2500 branches. The Bank is a leading provider of payment, settlement and clearing products and services throughout the country. In addition to its role as a strategic investor, the Bank is also partnering with the Company as a Sponsor Bank in providing it operational support for the 'payments' leg of the electronic payment services.